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A modular suite covering research, market intelligence, expert access and knowledge services.
Quick Reads
How B2B Leaders Use Data Driven Insights to Gain Competitive Advantage
Every decision leaves a data trail. The real advantage comes from knowing how to connect those signals, uncover market opportunities, and turn information into growth. Discover how leading B2B organizations transform data into actionable insights that drive smarter business decisions.
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OB/GYN Ultrasound Market Outlook: Growth, Technology Trends & Competitive Landscape
OB/GYN ultrasound remains one of the most essential imaging modalities in women's healthcare. This edition explores market growth, emerging technologies, competitive dynamics, and the factors shaping the future of maternal and reproductive imaging.
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What Is Market Intelligence and Why It Matters
What if you could spot opportunities before your competitors? Learn how market intelligence gives businesses the insights to stay ahead and grow faster.
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Brand Tracking: The Signals Brands Often Miss
Brand performance is about more than sales and awareness. Through continuous brand tracking, organizations can uncover shifts in consumer perceptions, trust, advocacy, and purchase intent before they become visible in business outcomes. Explore key brand health metrics and insights from 30+ tracking studies that help brands stay relevant, responsive, and growth-focused
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What Drove IPO Listing Gains in India During 2025 and 2026
This newsletter analyzes IPO performance across revenue and profit segments, highlights key listing gain trends, and examines how market sentiment influenced outcomes. It also explores emerging patterns in investor behavior, aftermarket performance, and the outlook for future IPO activity as market conditions continue to evolve.
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What's Fueling India's SpaceTech Rise?
India's SpaceTech sector is entering a new phase of growth, driven by increasing demand for satellite communication, Earth observation, navigation services, and advancements in space infrastructure. Supported by policy reforms, growing private sector participation, and a rapidly expanding startup ecosystem, India is strengthening its position in the global space economy. This newsletter explores the latest market trends, emerging startups, funding developments, and key industry milestones shaping the sector. Discover the factors driving India's SpaceTech boom and what lies ahead as the country works toward becoming a leading global space innovation hub.
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India Urology Surgery Market Report 2026 Trends
India's urology surgery market is undergoing a significant transformation, fueled by growing disease prevalence, expanding procedural volumes, and rapid advancements in minimally invasive technologies. From kidney stone management to robotic-assisted prostate surgery, the sector is evolving rapidly. Read more to discover the key trends, emerging technologies, and growth opportunities shaping the future of urological care in India.
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How to Reduce New Product Failure in India's Auto Market
A vehicle launch is one of the biggest bets an automotive company makes. By the time a new model reaches the showroom, significant investments have already been made in product development, manufacturing, distribution, marketing, and dealer readiness. However, many launches fall short of their anticipated sales, market share, or profitability goals despite intensive planning and resources. The challenge is that product success is no longer determined by engineering excellence alone. Today, it is far more complex than it was a decade ago. Because consumer preferences are evolving rapidly, competition is becoming more intense, and demand patterns can vary significantly across regions, customer segments, and price bands. As a result, even well-designed products can struggle when critical assumptions about customers, pricing, competition, or market demand do not align with reality. In this article, we examine the leading causes of new product failure in India's auto market and expl
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India Digital Payments Report April 2026
India's digital payments market maintained strong momentum in Apr'26, driven by sustained UPI adoption and expanding digital transaction volumes. From transaction trends and payment mode performance to UPI's expansion into Cambodia, this edition covers the developments shaping the future of digital payments. Read more for detailed analysis and actionable market insights.
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1Lattice Consumer & Expert Research for Strategic Decisions
1Lattice helps consulting teams access reliable primary intelligence through targeted consumer research, expert consultations, and market validation studies. With a network of 2.4M+ consumers and 300K verified B2B respondents, the platform enables rapid hypothesis testing, strategic decision-making, and high-quality research execution across industries. Read the full insight to explore the complete ecosystem.
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Inside EH360: Financial Behaviors of India's Entrepreneurial Households
EH360 is a large-scale research initiative developed through a partnership between EPIC World Foundation and 1Lattice to better understand India's Entrepreneurial Households. Covering more than 5,000 households across 18 states and 135 districts, the study explores income patterns, savings behavior, borrowing practices, financial resilience, and engagement with formal and informal financial systems, generating actionable insights for policymakers, financial institutions, and ecosystem stakeholders.
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India Consumer Durables Market to Reach INR 539K Cr by FY30
India's consumer durables market is entering a high-growth phase, driven by rising incomes, urbanization, digital adoption, and increasing consumer aspirations. With the market projected to grow from INR 280K Cr in FY25 to INR 539K Cr by FY30, categories such as televisions, air conditioners, and washing machines are expected to lead the next wave of expansion. Read the full insight to discover what's powering this transformation.
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