Ecommerce major Flipkart Group, including its fashion portal Myntra, cornered an around 60% market share in this year’s Diwali festive sales, according to data collected by business research and market intelligence firm PGA Labs.
Ecommerce major Flipkart Group, including its fashion portal Myntra, cornered an around 60% market share in this year’s Diwali festive sales, according to data collected by business research and market intelligence firm PGA Labs.
Amazon India had a 32% share of the total gross sales (GMV) during the festive month in which ecommerce companies together posted around $9.2 billion in GMV, 11% higher than last year.
GMV (gross merchandise value) in ecommerce means the total value of goods sold on a platform during a certain period of time, including the discounts but excluding the returns.