Ecommerce major Flipkart Group, including its fashion portal
Myntra, cornered an around 60% market share in this year’s Diwali festive
sales, according to data collected by business research and market intelligence
firm PGA Labs.
Amazon India had a 32% share of the total gross sales (GMV)
during the festive month in which ecommerce companies together posted around
$9.2 billion in GMV, 11% higher than last year.
GMV (gross merchandise value) in ecommerce means the total
value of goods sold on a platform during a certain period of time, including the
discounts but excluding the returns.
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