Era of Live Commerce

The huge opportunity presented by short-form video content in India is the inspiration behind this publication intended for various industry stakeholders. Our endeavor with the report Era of Live Commerce is to underline key user behavior, share 1Lattice perspectives on the outlook and highlight the future trajectory of Indian short video space. The report highlights the following key points-

• Live commerce is a form of e-commerce where sellers promote and sell their products through live streaming videos on digital platforms.
• Live commerce is gaining popularity in India due to the increasing use of smartphones and the availability of affordable high-speed internet.
• Live commerce enables sellers to engage with customers in real-time, build brand awareness, and increase sales.
• The report analyzes the current state of live commerce in India, including its market size, growth prospects, and major players.
• It identifies key trends in the Indian live commerce market, such as the use of influencers and celebrities to promote products and the integration of artificial intelligence and machine learning in live commerce platforms.
• The report discusses the challenges and opportunities in the Indian live commerce market, such as the need for reliable logistics and supply chain infrastructure and the potential for live commerce to reach customers in Tier 2 and Tier 3 cities.
• The report suggests strategies for market players to capitalize on the opportunities in the Indian live commerce market, such as developing partnerships with influencers and celebrities, investing in technology to enhance the live commerce experience, and expanding logistics and supply chain capabilities.