Quick commerce, often referred to as Q-commerce is a rapidly emerging trend in the world of E-commerce and delivery services. It focuses on delivering the products to the customers in the shortest possible span and is interchangeably also called on-demand delivery at times.

With quick-commerce companies do not aim to beat the biggest stores in the city but the go-to store in an area, the warehouses are not placed on the outskirts of the city, but micro warehouses are built throughout the city near residential areas with the SKUs most in demand. A single dark store usually caters to an area of 2 km in radius.

Q-commerce platforms have lately seized to opportunity to capitalize by showcasing themselves as a great space for advertising campaigns. The ads, content, and promotions are highly personalized to each customer and their requirements & shopping behavior. This results in better offers and better pricing for each customer individually. The use of data and analytics to understand what consumers buy, from where, when, and exactly what they search for and choose from the given options, these platforms have built recommendation engines that work on AI/ML models.

Sharing a snapshot below.

After careful evaluation, research, and analysis, it was found that approximately 65% of customers prefer making monthly planned purchases using scheduled delivery apps, while around 40% opt for Q-commerce apps for the same purpose. This indicates a preference among a majority of customers for scheduled delivery apps when it comes to planned, monthly shopping, highlighting the role of different app categories in meeting varied shopping needs.

When choosing a quick commerce (Q-commerce) app to advertise their products, brands consider several crucial factors. These include the app's Monthly Active Users (MAU), which indicates its potential reach. They also evaluate advertiser saturation to determine competition, the app's age, with older players often viewed as more stable with a larger user base, and user demographics to ensure alignment with the brand's target audience. Other considerations include available ad placement options such as banners and product listings, pricing, and ROI, including advertising rates and additional fees, serviceable geographies for regional targeting, ad performance metrics and analytics for campaign assessment and optimization, and the app's popularity and reputation as reflected in user ratings and reviews. By considering these factors, brands can make informed decisions about where to effectively advertise their products.

There are various ways to advertise on quick commerce platforms, such as through inorganic search results, brand collaborations, banner ads, and video ads.

• Inorganic search results are promoted outcomes that show up when users search for a particular product or brand.
• Brand collaborations are interactive promotions within the app that feature specific brands or products and may offer discounts or deals. These promotions can be presented as videos or banner ads and can lead to in-app product listings on the homepage or in search results.
• Banner ads are static image ads that sometimes appear in a carousel format after placing an order in the order tracking section.
• Video ads, which also show up after placing an order, showcase brand videos and promotions, adding to the overall advertising experience on these platforms.