market research agencies in mumbai

icon-founder-due-diligence

  • Reputation Diligence
  • Founder Integrity DD
  • Leadership Assessment
  • Employee NPS


research firm in india
research firm in india

Relevant Case Studies

  • Competitive tracking of Indian grocery players to identify key leaders across key success factors
  • Due diligence on a fast-growing EdTech player in India
  • Leadership assessment for an international online trading company
  • Screening and diligence of a CRM player
  • Leadership assessment for a leading EdTech company

Competitive tracking of Indian grocery players to identify key leaders across key success factors

Competitive tracking of Indian grocery players to identify key leaders across key success factors

Objective

  • A global PE firm, wanted to understand and track the supply chain established by various online and offline grocery players to deliver products belonging to different categories to end customer

Methodology  

  • Conducted interviews (N = 30) of offline/online retailer’s staff including supply chain managers, store managers, delivery personnel 
  • Discussions with industry experts in the groceries industry who have worked in / established procurement supply chains for major players 
  • Mapped the supply chain for the sellers across offline and online players through staff interviews. Benchmarked operational practices 
  • Conducted trade interviews (N = 35) of distributors, wholesalers, and other middlemen across product categories   
  • Interviewed logistics companies to understand long-haul delivery, last-mile delivery, and return logistics 

Impact / Outcome 

  • The client got detailed insights into competitor processes, supply chain, key functions like SKUs replenishment practices, quality control mechanisms, freshness tests, and standards followed for key players which helped them identify winners in the space
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Due diligence on a fast-growing EdTech player in India

Due diligence on a fast-growing EdTech player in India

Objective

  • Large technology investor wanted to a focussed diligence on customer value proposition and supply-side dynamics of a fast-growing math learning program for kids 

Methodology

  • Parent survey (N = 465) to understand usage preferences, NPS and drivers of promotion / detraction, and renewal propensity 
  • Teacher survey (N = 315) to understand drivers of adoption, ease of usage and comfort, platform support, and earning potential  

Impact / Outcome

  • Client was able to understand motivation drivers of students, parents and teachers for the adoption and usage of platform, with a view on key improvement areas for the player as it scales in domestic and international markets 
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Leadership assessment for an international online trading company

Leadership assessment for an international online trading company

Objective

  • A VC firm wanted to understand the founder’s career journey, clarity in vision, skills and asses the leadership qualities 

Methodology

  • Conducted in-depth interviews (N = 10) with ex-colleagues of the founder to understand the operational excellence capabilities, milestone achieved, emotional intelligence of the founder and their overall journey 
  • Conducted in-depth interviews (N = 20) with current and former employees of the start-up who have worked with the leadership directly to understand the aspirations and the clarity in vision of the leadership 
  • Discussion with the current & ex-customer, vendors, and business partners of the leader to understand the functional and content knowledge and shortcomings of the leader 

Impact / Outcome

  • The client was given a detailed version of the leadership career journey, their industry experience and reputation, clarity of vision and mission 
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Screening and diligence of a CRM player

Screening and diligence of a CRM player

Objective

  • Due diligence case to establish market attractiveness and the target firm’s growth prospects within the market 

Methodology

  • Conducted N=50 one-to-one customer, non-customer and competitor interviews to understand their perspective on the target 
  • Deep product assessment including current technical stack, product performance and UI / UX and its benchmarking with competitor products 
  • Bottom up market sizing exercise to understand market attractiveness and potential across possible use cases 

Impact

  • Successfully provided the client with a comprehensive assessment of market attractiveness, competitor landscape and differentiation, quality of business, voice of customer and value creation blueprint.  
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Leadership assessment for a leading EdTech company

Leadership assessment for a leading EdTech company

Objective

  • A global PE firm wanted to understand the strengths, weakness, and skills of a leading EdTech founder and asses the leadership qualities 

Methodology

  • Conducted in-depth interviews (N = 20) with current and former employees of the start-up who have worked with the leadership directly 
  • Conducted in-depth interviews (N = 10) with former subordinates, supervisors and peer who have worked closely with the founder during previous career stints 
  • Discussions with vendors and suppliers of previous and current firms who have closely interacted with the founder 
  • Detailed review of online material like Social Media posts, press articles, Glassdoor & LinkedIn 

Impact / Outcome

 
  • The client was given a detailed list of the founder’s strengths, weaknesses and other skills and qualities impacting the founder as a leader
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