Objective

• The client is one of the leading OEM in 4W segment and wanted to get a 360-degree view of its next biggest competitor
  

Methodology

• PGA Labs conducted detailed in-depth discussions with key stakeholders across various departments like product design, marketing, dealer management, vendor management etc.

Impact / Outcome

• The client was provided detailed insights about each competitor in the area of product design - Key product features, USPs etc.

• Marketing – Marketing strategies & channels used, measures of effectiveness.

• After Sales- Number of workshops (owned, dealer workshops, Authorized standalone workshops), their geographic spread, typical size e.g., number of bays, number of Job cards in a month and other key metrics.

• Dealer Network Management- Dealer count & geographic spread, dealer identification process, dealer appointment, channel performance monitoring and benchmarks etc.

• Vendor Management- Key vendors and their locations, key products supplied to the competition OEM, payment terms etc.

• Business strategy- New products to be launched, new markets identified for entry, customer centric programs etc.

• The insights generated through the study helped the client get a detailed understanding of its closest competitor

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Product Used: Pulse

Context:

• The client wanted to understand the overall Bhutan beverage market including brand-wise store visibility & availability of SKUs (both inside & outside coolers) across carbonated, energy, water & juices categories split across regions & channels.?

Methodology:

• Quantitative survey with N=403 retailers in Bhutan spilt across regions & channels to understand product visibility and availability (both outside and inside cooler) ??

Impact/Outcome:

• Successfully provided the client with information regarding the product visibility at an SKU level at stores in Bhutan across carbonated, energy, water & juices categories split across regions & channels.?
• Successfully provided the client with answers to their key questions on the product availability of both inside and outside coolers.?
• Client was able to understand the usage of shelf space inside and outside the cooler across carbonated, energy, water & juice categories.

Let's talk

Product Used: Pulse

Context:

• The client wanted to understand the overall Bhutan beverage market including brand-wise product freshness level, availability of marketing material, and the service level across carbonated, energy, water & juices categories split across regions & channels.??

Methodology:

• A quantitative survey with N=403 retailers in Bhutan spilt across regions & channels to understand brand-wise product freshness level, availability of marketing material, and the service level across carbonated, energy, water & juices categories.? ??

Impact/Outcome:

• Successfully provided the client with information regarding brand-wise product freshness at an SKU level. ?
• The client was able to understand the usage of the marketing material provided split across cities and channels, which helped identify the different types of marketing material that are prevalently used in the Bhutan market.
• Successfully provided clients with information regarding retailer’s satisfaction level across Bhutan.

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Product Used: Pulse

Context:

• A leading VC client wanted to understand the awareness of the target consumers’ satisfaction with target’s / competitor’s brands’ products and their perception of their preferred brand, what led to the consumers’ first trial of the target’s products, NPS of the target, and consumer stickiness,
  

Methodology:

• Survey (N=501) and in-depth interviews (N=20) across city tiers (Metro, Tier 1, Tier 2, Tier 3) across age groups, income and employment status.?

Impact/Outcome:

• Enabled the client to understand brand recall, awareness, sources of awareness, KPCs, brand perception, and stickiness of Target and other competitor brands.

Let's talk

Product Used: Pulse

Context:

• A firm wanted to conduct a study for investment in leading café chains in India and Sri Lanka. The criteria set by the firm was to study and evaluate café chains with 20+ retail outlets in India. ?

Methodology:

• Devised an exhaustive list of around 30 leading café chains in India, shortlisted around 25 odd café chains, and collected a set of relevant data points. ?
  Captured multiple data points like sales, EBIDTA, shareholding structure, funding, valuation, average store size, etc. ?
  Benchmarked major café chains in the Indian market against the industry leaders.

Impact/Outcome:

• Identified leading café chains in India and successfully benchmarked them against the top players across ?
• Successfully provided the client with information regarding the revenue and EBDITA trend for these leading café chains in India.
• Successfully provided the client with answers to their key questions on the data points like average daily sales, average ticket size, EBIDTA change, EBIDTA % to sales, etc.

Let's talk

Objective

• An online teleconsultation player wanted to understand what services the competitors provided, how they were placed amongst the competitors in terms of those services, revenue, and pricing across different modes of consultation (chat, audio, and video)
• Also, client wanted to understand the type of subscriptions provided by the competitors

Methodology

• Created a competitive landscape through secondary research
• Conducted primary interviews with doctors and experts and secondary research to compare different tele-consultation providers across different modes (chat, audio, and video) in terms of pricing, revenue, and subscription packages
• Comparison of different players on # consultations across different modes (chat, audio, and video)
• Price comparison of different players across different modes (chat, audio, and video)

Impact / Outcome

• Client understood the presence of different players in the tele-consultation landscape using different modes for consultation (chat, audio, and video)
• Also, client got in-depth understanding of the pricing, subscription packages of the different players in the landscape and how are they different from hospitals

Let's talk

Objective

• Client wanted to understand the current credit infrastructure for MSMEs and available options
• Client also wanted to improve the availability of financial help for MSMEs and develop new products basis existing gaps

Methodology

• Conducted on-ground research (30 IDIs) to develop in-depth understanding of the current credit infrastructure for MSMEs and the availability / adoption of available credit options
• Understood key pain-points and unmet needs of MSMEs from available credit options / banking facilities
• Mapped key MSME touchpoints in evaluating and selecting a particular financing option for their business and various offline / online influencers in the selection process

Impact / Outcome

• Developed a framework and customer journey for the client to understand MSMEs credit infrastructure and identified parameters relevant for MSMEs while evaluating credit options

Let's talk

Objective

• Client wanted to benchmark key operational metrics of competitor vs their own outlets in key cities for a period of 12-months
• Cover a good mix of micro-markets and regularly track metrics for the entire period

Methodology

• Visited store and supplier locations, demand centers and hubs, and spoke to ground staff and customers (N = 70+) 
• Visited city offices and spoke to store managers
• Built overall model to estimate and triangulate scale metrics across players

Impact / Outcome

• Client understood how key competitor player is growing month-on-month in key cities of India 
• Client understood competitor’s focus on key operational aspects

Let's talk

Objective

• A leading cosmetics brand wanted to understand cosmetics product usage, frequency of purchase of cosmetics good, brand resonance and brand awareness amongst customers across Metros, T1, T2 cities

Methodology

• Conducted detailed quantitative survey (N = 1,000) of cosmetics product users across India
• Conducted trade interviews of distributors, sales officers, retailers, and other relevant personnel such as beauty assistants
• Carried out market visits to benchmark multiple brands along with the trade interviews (N = 189)

Impact / Outcome

• Client was able to understand the buying behavior, the purchase preferences and annual spend (~INR xx for users in Metros) on cosmetic products along with the brand perception – own vs competitors

Let's talk

Objective

• A grocery player wanted to track GMV and other scale related metrics of key competitive players, and how they are growing across different cities

Methodology

• Conducted trade interviews of operations managers, category managers, regional managers, and other key personnel across different players in the sector
• Conducted multiple visits to warehouses, dark stores, delivery locations and connected with key ground people (warehouse managers & delivery staff)
• Carried out benchmarking for key players in India across key metrics (# orders per day, average order value, gross merchandise value, availability of items, delivery speed, etc.)
• Built an overall model to estimate and triangulate scale metrics across players by feeding inputs generated from multiple conversations

Impact / Outcome

• Client was able to understand how key competitive players are growing month-on-month in key cities in India and understanding the focus areas (channels, product categories) of key players

Let's talk

Objective

• Client wanted to understand the opportunities in B2B sales of apparel in India

Methodology

• Conducted primary conversations with retailers and manufacturers to understand margins, SKUs, trends, and logistics across apparel product categories
• Carried out primary conversations to understand pain points, supply – chain nuances and technological capabilities of customers, suppliers and manufacturers

Impact / Outcome

• Client was able to gain valuable insights across the Indian apparel supply chain in terms of procurement, quality control, production, sales, and technological enablement

Let's talk

Objective

• The client is a 2 wheeler rental player and wanted to track key operational metrics like # vehicles, # trips per vehicle per day, % utilization, # customers, % repeat customers, average & gross booking value) of competitor vs own in key cities for a period of 6 months
• The objective was to cover a good mix of micro-markets and regularly track metrics for a quantum period to get insights into areas of improvement

Methodology  

• PGA Labs conducted customer survey across the identified micro-markets major cities with target customer population.
• PGA Labs field team visited pick up and drop locations, demand centers and hubs, and spoke to ground staff and customers at actual locations to get real time insights. The team also conducted Mystery shopping exercises across various micro-markets
• The PGA Labs team also spoke to competition fleet operation managers of competition to understand their operations and metrics
• The team then built an overall model to triangulate and scale the metrics across different players.

Impact / Outcome

• Based on the study track the client was able to understand how the competition was growing month-on-month in key cities
• The client was also able to benchmark and compare operational and performance metrics like fleet size, utilization, customer acquisition rate etc. of self with different players, along with the best practices creating highest impact
• This gave the client the required market insights and understanding to build and launch initiatives to improve it’s own performance across various parameters

Let's talk

Product Used: 1nsights / 1Sense / B2B Edge

Context:

• Family-run investment companies wanted to understand the insurance sector in India with a focus on health and motor insurance.
• They also wanted to assess the adoption of digitization by the Indian market to take appropriate calls on whether to invest in the Indian market.
• Further, understand the channel preferences, depth of digitization, and products of various insurance and insurtech players.

Methodology:

• Assessed and benchmarked digital solutions provided by various Indian insurance players (insurance and insurtech players, insurance aggregators).
• Benchmarked customer journey and involvement of technology.
• Survey of insurance customers across India (N = 200) to understand and evaluate selection/purchase criteria and assess their need for digitization.
• In-depth interviews with 30+ employees and insurance agents.
• Web scraping and mystery shopping to understand the current offerings and insurance selling process in detail.

Impact/Outcome:

• Categorized the Indian insurance market based on product-market characteristics – risk incidence and tenure model.
• Provided 5-year outlook on the motor and health insurance market by evaluating customer preferences and changing regulations.
• Enabled the client to understand the key aspects of the purchase behavior of customers for motor and health insurance.
• Mapped as is and likely adoption of digitization by key stakeholders.

Let's talk

Objective

• The client, a large online apparel player in India, wanted to track GMV and other scale related metrics of key competitive players and how they are growing

Methodology

• Conducted In-depth interviews (N = 35) of operations managers, category managers and other key personnel of the competitors
• Visits to warehouses, dark stores, delivery locations and interviews with staff to capture on-ground market nuances
• Compared experience through mystery shopping (N =10) across the different players
• Built advanced excel model to estimate and triangulate scale metrics across key players

Impact / Outcome

• Client understood how their key competitors are growing along with their focus areas (channels, product categories)

Let's talk

Objective

• A global IT company wanted to understand competitive positioning of its cloud-based services

Methodology

• Secondary research to understand the cloud services offered by technology companies to Indian buyers
• Conducted in-depth buyer interviews (N = 50) across different sizes of customers of cloud services to benchmark quality and scope of service offerings, including user experience and key differentiating value propositions
• Conducted competitor in-depth interviews (N = 5) to benchmark sales process and conversion, and cost of providing services
• Conversed with (N = 5) industry experts (in-depth interviews) to understand the changing customer needs in cloud services

Impact / Outcome

• Helped client understand positioning of its cloud service in the market and make necessary changes in the offering to become the market leader

Let's talk

Objective

• A global CRM company wanted to understand the reasons for lower market share in India by improving its understanding of buyer profiles and KPC 

Methodology

• Conducted buyer survey (N = 300) and in-depth consumer interviews (N = 50) across different sizes of enterprises to understand product awareness, KPC and stakeholders involved in purchase decisions 
• Conducted competitor in-depth interviews (N = 5) to understand different types of pricing, and features provided to CRM customers  
• Based on competitor and buyer interviews identified the important customer needs and the gaps there within
• Conversed with (N = 5) industry experts (in-depth interviews) to understand the changing industry trends 

Impact / Outcome

• Client understood the stakeholders involved in purchase decisions and also established their key purchase criteria and gaps in its CRM offering

Let's talk

Objective

• A large textiles company wanted to run a brand track wherein they wanted to track customer decision making process, usage trends, brand funnel, NPS & experience

Methodology  

• Conducted in-depth interviews with procurement managers of end-use clients to understand key decision-making process for sourcing raw materials, usage trends and key considerations (N = 15) 
• Conducted quantitative survey (N = 150) with small and mid-sized clients of textiles company on a quarterly basis to understand NPS, key strengths and improvement areas, brand funnel and how these are changing with time 
• Conducted quantitative survey (N = 50) with small and mid-sized clients of competitor firms on a quarterly basis to understand relative NPS, strengths and improvement areas  

Impact / Outcome 

• Client understood key strengths and improvement areas to increase share of wallet of its key customers, and also for acquiring new customers

Let's talk

Objective

• An online meat player wanted to assess consumer needs assessment, market potential, and margins across the value chain.  

Methodology  

• Conducted consumer survey (N=600) and in-depth consumer interviews (N=25) in 4 weeks across 40 cities (mix of metro, tier 1 & 2 cities) for different customer archetypes (based on household types, age groups, employment status, gender and meat-eating preferences) 
• Mapped customer journeys for offline and online purchase across organized and unorganized players through customer interviews (N=10) and mystery shopping
• Conducted trade interviews (N=15) of distributors and retailers across product categories (sea food, poultry, mutton etc.) in coastal/other regions  
• Carried out product and service benchmarking for key players (wet shops, modern trade, online, etc.) 

Impact / Outcome 

• Client understood detailed insights on key consumer behaviour and preferences, key strengths and improvement areas for existing online meat players and variation in margins by channel and product type across the value chain. 

Let's talk

Objective

• Client wanted to improve reach of its products / solutions to ensure better healthcare management for people with chronic diseases such as diabetes, cardiovascular diseases, etc. 
• Identify partnership avenues for client to increase the adoption of its healthcare products 

Methodology

• Identified key pain-points by interacting with patient groups (80+ IDIs across ailment categories) and understood their consultation journey and diagnosis process 
• Established key needs / challenges of hospitals and treatment-centers in adopting and maintaining different products for patient care 
• Short-listed key partners (hospitals, diagnostic labs, MR outsourcing companies, etc.) with significant reach among the target population to increase the reach of client product 

Impact / Outcome

• Developed roadmap for client to improve reach of medical devices in under-privileged patients and identified key partners to enable wider reach 

Let's talk

Objective

• Client wanted to benchmark key operational metrics of competitor vs their own, primarily on customer feedback and NPS and regularly similar track metrics   

Methodology 

• Conducted In-Depth Interviews (IDIs, N = 15) of client and competitor customers to outline key purchase criteria for buying insurance across product segments 
• Conducted survey (N = 5,000) in 6 weeks across 40 cities (mix of metro, tier 1 & 2 cities) and different age-groups, genders, affluence and product segments 
• Built analysis framework to identify strengths and weaknesses for promoters and detractors of client vs competitors 

Impact / Outcome 

• Client understood customer feedback clearly and was able to identify improvement opportunities 

Let's talk

Objective

• Client wanted to increase their social impact outreach through multiple channels and become a leading livelihood enabler for the communities it operates in 

Methodology

• Identified key needs of the target community through 50+ stakeholder interviews and survey  
• Shortlisted value chains & opportunities to be prioritized for solving the key pain points of candidates and corporates basis relevant parameters such as direct impact on livelihood, employment opportunities, etc. 
• Detailed out the top 4 action items across different channel tracks along with their implementation plan to steadily increase the skilling and training programs for the under-privileged community as outlined in their key needs 

Impact / Outcome

• Enabled the client to scale and deliver training / skilling programs in the relevant communities and improve livelihood opportunities for the marginalized community 

Let's talk

Objective

• Company wanted to track market share and other scale related metrics of key competitive players, and how they are growing 

Methodology

• Interviewed (N = 35) product managers, regional managers, support engineers in key players 
• Deep conversations with business users of such business productivity softwares 
• Mystery shopping and sentiment analysis from key online forums 
• Researched news articles, press releases, publications, publicly available resources and reports 
• Built overall model to estimate and triangulate scale metrics across players 

Impact / Outcome

• Company understood how key competitive players are growing month-on-month in key industry verticals in India 

Let's talk

Objective

• To understand level of tech adoption and target’s relative position in daily bus commute across categories and key challenges & success factors of various players 

Methodology

• Benchmarked the business models major companies (N = 5) operating in the bus ecosystem, various features provided across transit and bus aggregator apps 
• Benchmarked technology and infrastructure facilities provided in Indian intra-city bus travel across several metro and T1 cities and compared to select other countries   
• Conducted in-depth interviews (N=30) with bus operators to get an understanding about their tech adoption levels, reasons for the adoption level and key challenges / success faced by the bus operators in day to day operations 

Impact / Outcome

• Client was provided with an understanding of the key usage drivers of its app and reasons behind continued low adoption rate 

Let's talk

Objective

• To understand the market potential of two-wheeler rental market in India and undertake diligence the target with respect to competition 

Methodology

• Conducted quantitative survey of N = 300 respondents covering major geographies and competitors across India. Also conducted N = 30 on-ground interviews to capture market nuances in ~3 week 
• Benchmarked the business models of various companies operating in the two-wheeler rental market including various features provided by the players 
• Conducted in-depth micro-market analysis and benchmarking of the target vs. next competitor  
• Current market sizing and future potential of two-wheeler rental market in India  
• Conducted detailed revenue modelling for the target over the next 5 year under various scenarios related to electric vehicle adoption 

Impact / Outcome

• Client was provided with an understanding of the dynamics and potential of two-wheeler market, the positioning and strength of various players and the revenue potential of the target 

Let's talk

Objective

• A CRO (Contract Research Organization) wanted to capture huge amounts of data as part of its post-market safety monitoring study on a newly approved NSAID (Non-Steroidal Anti-Inflammatory Drug) by CDSCO 

Methodology

• Conducted In-Depth Interviews (IDIs, N = 15) of medical practitioners to outline all possible physiological impacts of drug based on its pathway and pharmacokinetics across patient segments 
• Conducted patient survey (N = 10,000) and in-depth patient interviews (N = 5,00) in 10 weeks across 40 cities (mix of metro, tier 1 & 2 cities) and different age-groups, genders, affluence and use cases for NSAID 
• Conducted IDIs (N = 25) of channel partners (pharmacies and hospitals) to account for feedback from patients uncovered from survey  
• Carried out social media listening for in-context NSAID to substantiate survey claims 
• Drafted preliminary analysis of drug impact across patient age-groups, affluence, geography and use cases 

Impact / Outcome 

• Client obtained elaborate data on patient results for the select NSAID across age-groups, affluence, geography and use cases. Preliminary feedback of drug performance across customer segments provided. 

Let's talk

Objective

• Client wanted to benchmark its business against key competitors in each distinct business unit, i.e., e-commerce express delivery, BFSI express delivery, heavy e-commerce (furniture & consumer durables), PTL freight, and warehousing
• In each of these business units, client wanted to benchmark key metrics in terms of business, cost & customer metrics, network coverage, operational efficiency & operational quality, against key competitors 

Methodology

• Conducted in depth interviews (N = 300) per quarter with employees (ex & current - HR manager, operations manager, marketing manager, customer service manager, supply chain manager, etc., customers, vendors & gig workers, investors, industry experts 
• Created a set of focus metrics to be benchmarked across key competitors for each distinct business unit 
• Created deep level discussion guides for different stakeholder and respondent type across competitors 

Impact / Outcome

• Client was able to understand the Logistics Tech market landscape in India 
• Also, client was able to benchmark its business against key competitors in each distinct business unit across key metrics in terms of business, cost & customer metrics, network coverage, operational efficiency & operational quality 

Let's talk

Objective

• A major co-living player in India wanted to understand the customer NPS, key retention drivers, and renewal propensity of its target segment across several micro-markets in India

Methodology  

• Conducted a deep survey (N = 4,000) with customers of co-living players per quarter across key micro-markets in India 
• Finalized N per micro-market basis # beds in each micro-market for optimizing the survey N
• Created a robust excel data book to capture data derived from the survey which primarily included - NPS, retention drivers and renewal propensity of the consumers, and trends by regions & micro-markets

Impact / Outcome

• Client was able to understand its positioning to the consumers and how to improve customer retention on an India level, regional level as well as the micro-market level

Let's talk

Objective

• The client wanted to understand key players in the market, NPS, and customer feedback for the key players

Methodology

• Divided the e-commerce logistics market into captive, specialized, traditional LSPs and LSP consolidators and understood their growth over the years
• Benchmarked market leaders based on their profile, financial parameters, offerings, KPCs, team profile, and business model
• Understood NPS and customer feedback for the key players on different parameters
• Understood E-commerce logistics consolidator and SaaS market structure in the USA, China, and SEA

Impact / Outcome

• The client was able to understand the e-commerce logistics market landscape in India for its service offerings
• Also, the client was able to understand the profile, financials, KPCs, business model, NPS, and customer feedback of the key players

Let's talk

Objective

• Client wanted to understand the B2B spend in the addressable maintenance, repair, and operations product, and respective drivers of growth / inhibitions

Methodology

• Identified requirement of MRO supplies across manufacturing organizations, including their sourcing need, frequency and efficiency in procurement from the traditional supply chain 
• Segregated the market into various products and services verticals
• Benchmarked key market players on various features and operational parameters across these segments

Impact / Output 

• Enabled the client to understand the market opportunity and its growth drivers for MRO products in India

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Objective

• Client was a global PE firm
• Client?desired to understand the price benchmarking of 550 SKUs across categories (fashion, apparel, beauty & personal care) for e-commerce platform vs offline channels (local retail shops, branded retail chains, Modern Trade, etc.)

Methodology

• Conducted in-depth interviews and surveys with shopkeepers of local, branded and modern trade stores 
• Visited 10 various cities in Tier-1, Tier-2 and Tier-3 to conduct in-depth interviews 
• Benchmarked prices of various categories of products like fashion, beauty, etc. 
• Input collected from 10 cities across local retail shops, branded retail shops and modern trade players

Impact / Outcome

• Helped the client to gain quantitative insights on prices across metros, Tier-2, Tier-3 cities in India as compared to e-commerce platform

Let's talk

Objective

• A major e-commerce B2C company wanted to reduce the pre delivery returns of the company 
• Understand the root causes of problem and suggest suitable action points for the same 

Methodology

• Conducted a customer survey (N = 1,000) and IDIs (N = 158) with different customers, sellers, delivery boys, warehouse managers, competitors and internal stakeholders to analyze the root causes of RTOs and their estimated sizing 
• Analyzed best practices implemented around the industry 
• Evaluated action points that can be implemented to reduce the RTO% of the company 

Impact / Outcome

• Successfully provided the client with a deep insight into the main drivers of RTO, a comprehensive understanding of the size of each root cause and the subsequent action points for the company 

Let's talk

Objective

• E-groceries players wanted to track GMV and other scale related metrics of key competitive players, and how they are growing
• Objective was to cover a good mix of cities and regularly track metrics for a quantum period
• The player wanted to start with one city (Delhi NCR) and over time, roll it to more cities starting next year

Methodology

• Interviewed operations managers, category managers, regional managers, other key personnel in key players 
• Visited warehouses, dark stores, delivery locations and spoke to key ground people (warehouse managers & delivery staff) 
• Conducted mystery shopping 
• Researched news articles, press releases, publications, publicly available resources and reports 
• Built overall model to estimate and triangulate scale metrics across players 

Impact / Outcome

• Client understood how key competitive players are growing month-on-month in key cities in India, and their focus areas (channels, product categories) of key players 
• Client also understood how optimized key players are, in terms of planning and executing last mile deliveries from their LMD cost

Let's talk