market research agencies in mumbai

What We Do

  • Gap assessment
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  • Target population assessment
  • Micro market identification
  • Needs assessment
  • Unit economics of initiatives
  • Impact assessment study
  • Root cause research
  • CSI index setup
  • Operational practices, SOP setup and KPI formulation
  • Outcome assessment and impact reporting
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Related Case Studies

Accelerating adoption of EMR products to improve healthcare outcomes for patients with chronic diseases

Accelerating adoption of EMR products to improve healthcare outcomes for patients with chronic diseases

Objective

  • Client wanted to improve reach of its products / solutions to ensure better healthcare management for people with chronic diseases such as diabetes, cardiovascular diseases, etc. 
  • Identify partnership avenues for client to increase the adoption of its healthcare products 

Methodology

  • Identified key pain-points by interacting with patient groups (80+ IDIs across ailment categories) and understood their consultation journey and diagnosis process 
  • Established key needs / challenges of hospitals and treatment-centers in adopting and maintaining different products for patient care 
  • Short-listed key partners (hospitals, diagnostic labs, MR outsourcing companies, etc.) with significant reach among the target population to increase the reach of client product 

Impact / Outcome

  • Developed roadmap for client to improve reach of medical devices in under-privileged patients and identified key partners to enable wider reach 
Conducting training program for pilot initiative in educational content development

Conducting training program for pilot initiative in educational content development

Objective

  • Client wanted to develop and disseminate ~200 hours of byte-sized curriculum-based educational videos for govt. school students for Math, in Hindi & Telugu 
  • Craft and conduct a training program for select content creators / educators with emphasis on improving learning outcomes via better video-content creation 

Methodology

  • Conducted in-depth need assessment of the beneficiary group (government school students) to align the education content with their capability, needs and expectations 
  • Identified best practices for educational content creation, such as articulate script creation techniques, engaging pedagogy and immersive video creation practices 
  • Understood and analysed the key needs and challenges faced by creators / educators in developing content via digital mediums 

Impact

  • Conducted and formalized a two-day training material, which included rich knowledge sharing sessions and best-practices for creators / educators to create high-impact educational content
Ed-tech customer sub-segmentation strategy for under-privileged children in India

Ed-tech customer sub-segmentation strategy for under-privileged children in India

Objective

  • Client wanted to understand and push adoption of EdTech solutions amongst under-privileged children 

Methodology

  • Conducted on-ground research (50+ interviews) to develop in-depth understanding of current EdTech infrastructure and usage in relevant geographies and identified gaps for seamless adoption of EdTech solutions 
  • Identified key pain-points of under-privileged children who use EdTech solutions as well as the key expectations of non-adopters from EdTech solutions 
  • Crafted student-centric and efficient pedagogical processes for both adopters and non-adopters, as well as identified critical partnerships (with schools and government establishments) to strengthen EdTech infrastructure 

Impact / Outcome

  • Helped client identify key intervention areas, setup processes, SOP & KPIs(stage-wise) for improving adoption of EdTech solutions among under-privileged children 
Enabling a leading bank to improve financial outcomes for its LIG customers

Enabling a leading bank to improve financial outcomes for its LIG customers

Objective

  • Client wanted to understand their performance and improve financial outcomes for their customers 

Methodology

  • Conducted 20+ in-depth interviews and surveys with the bank’s customers to understand the customer’s current view of the bank’s services and identify key needs / expectations from the bank 
  • Identified major gaps in bank’s performance against parameters / criteria important for customers 
  • Developed a functional roadmap for the bank to improve its operational activities and develop new offerings aligned with customer expectations and inclusive of under-banked citizens 

Impact

  • Enabled the client to identify key gaps in its banking services, expand banking services to under-privileged communities and improve experience for existing customers 
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