As per the recent trends, digital marketing adaptation by
the healthcare organizations in India has grown many folds post the pandemic.
Digital engagement of Healthcare Professionals (HCPs) ranges from scientific
detailing to using newer processes for better insights into issues like patient
journeys and treatment compliance.
Thus, along with the face-to-face interactions with Medical
Representatives, digital engagement of HCPs and patients will be the prime
focus of healthcare organizations; effectively a Phygital mode. Amongst the various digital channels, Live
CMEs/Webinars, Scientific websites, interactive mobile apps and video-based
contents are getting more traction.
At 1Lattice, we harness the power of advanced technology, a
vast network of experts and a custom research approach to bring you a
comprehensive benchmarking suite- B2BEdge to assess & recommend the most
effective modes of digital engagement for the HCPs.
When it comes to digital engagement of HCPs, a variety of
channels are available, the adaptation level varies as per the ease of usage
& individual preference.
1Lattice has capabilities to assess the effectiveness of
HCPs across different digital channels that are being offered by the healthcare
& life sciences organizations.
As per the data insights, short videos and text articles
have better acceptance by HCPs considering their busy work schedules.
Our expertise enables us to deep dive into tier-based
content preferences providing more insights to the healthcare organizations to
sharpen their channel & content strategy for digital engagement of HCPs.
B2Bdge from 1Lattice is a reliable and comprehensive
product suite for the healthcare organizations to assess the impact on the
clinical practice of HCPs through their current digital offerings, competitive
benchmarking and also the recommendations across the channels for better
outcomes.
