Sales Force Effectiveness (SFE) refers to the ability of a pharmaceutical
company to maximize its sales team's performance and achieve optimal results.
It encompasses various elements, including training, motivation, technology
adoption, and market segmentation.
Data-backed insights form the foundation for enhancing sales
operation efficiency, giving a competitive edge that can increase market share
and profitability. Benchmarking helps set achievable sales goals, achieve cost
savings, and shorten sales cycles, ultimately resulting in increased
profitability and customer satisfaction.
1Lattice works with a comprehensive methodology
for evaluating the pharmaceutical salesforce effectiveness benchmarking.
Research
conducted by 1Lattice to assess sales force effectiveness through extensive
primary research by conducting interviews with various doctors, chemists, and
stockists.
In
addition to metros and Tier-1 cities we also have expertise in covering small
towns and rural markets.
