Indian
Food and Beverages spend stands at ~US$ 520B (CY21) making it one of the
biggest markets in the world. The competition is growing fierce, and the
segment is seeing a lot of new entrants across categories. This space is driven
by ever-changing consumer trends. To stay ahead of the competition, brands must
understand the consumer.
We
at PGA Labs, not only track the consumption trends across categories regularly
but also are thought leaders when it comes to the Food and Beverages space in
India.
Here
are the key trends, and underlying drivers of how the F&B space is changing
in India.
