“Sustainability” has been a buzz word in fashion for the last decade and is growing to become a hygiene factor or the “new normal”. While the road to achieving sustainability or Zero Waste is resource and time intensive, several companies across the value chain are taking initiatives towards the goal.
In our report, we highlighted the key details of the fashion market in India including its size, the value chain, key trends, and analyse sustainability as a growing trend. We have also talked about whether sustainability is something Indian consumers are willing to pay for, investment opportunities in the space, and the role of technology as a catalyst to achieve sustainable growth.
The report also includes specific case studies on companies which are playing a key role in the sustainability movement through their initiatives like Liva by Birla Cellulose and Pratibha Syntex. One such case study has been featured here:
