The baby products market encompasses a wide variety of products such as safety accessories, diapers, cleaning wipes & feeding accessories. This entire market can be broadly divided into two categories i.e., baby care & baby nutrition products. The global baby care market is estimated to be USD $67 Billion & is projected to grow at a significant growth rate. Similarly, the baby food market is valued at slightly above USD $67 Billion & is expected to reach a value of nearly USD $100 Billion by 2027.
Most of the online shoppers (~75%) came across baby products while browsing other e-commerce & social media websites. Meanwhile, in-store shoppers (~80%) find products through means like advertising, store visits & recommendations by family & friends. Customers tend to shop for diapers, clothing, footwear, personal care products & other branded items online. However, when it comes to products like toys, games & gear like baby swings that require a tactile experience, they prefer shopping at physical stores. The top expenditure categories over the online stores for infant products are clothes, shoes, diapers & personal care items.
The majority of self-employed people (~85%) & online shoppers (~85%) spend more than Rs. 2.5K per month on baby products & their spending tends to increase as their child grows older. Around ~50% of parents spend between Rs. 2.5K & Rs. 5K per month & these expenses increase as the child’s age increases. However, ~25% of stay-at-home parents spend less than Rs. 2.5K per month, while 30% of in-store shoppers spend below Rs. 2.5K per month.
When it comes to baby products, parents allocate the highest proportion of their expenses to clothing & footwear. Food items, diapers & personal care items are also major spending categories. Around ~50% of the parents consider clothing & footwear as their top expenditure categories, while ~40% parents consider food items, diapers & personal care items as their top priority.