A complete business pivot of a unicorn startup is rare
enough. Combining that with rebranding is rarer. That meant eyebrows were
raised when earlier this week Grofers, the online grocery-delivery company,
metamorphosed to a horizontal quick commerce startup, Blinkit.With this,
founder Albinder Dhindsa is moving away from the core business and the brand he
built over eight years. Powered by a network of darkstores and a fleet armed with
several
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