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12 Oct 2021

Walmart-owned Flipkart maintains lead in Indian festive sales despite heightened competition

Walmart-owned Indian e-commerce giant Flipkart has maintained a clear lead in this year’s Indian festive season online sales, grabbing 60% market share during the Diwali sales. However, it lost some ground to its archrival Amazon and smaller players like Snapdeal and Meesho, which primarily focus on the lower-tier cities at a time when more growth is expected to come from those markets.

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