The push towards digitalisation of education has been another massive trend that accelerated due to the Covid pandemic, with children going to school online world over. Startups in the field have seen big jumps in the demand for their services. In India alone, edtech startups raised $2.22 billion in 2020—nearly four times as much as in 2019—according to Indian Private Equity and Venture Capital Association (IVCA) and PGA Labs.
They are using the money to deepen their tech capabilities to not only extend their reach, but also to start personalising teaching and to make online classes more engaging, using AI-based tools.
“We are investing heavily in our tech platform on personalisation. We are looking at how, in a class of 50 or 100, a teacher can use AI-based tools to engage the whole class,” says Amit Mahensaria, co-founder of Impartus, which offers a tech platform for video-based learning. The startup was recently acquired by upGrad, entrepreneur Ronnie Screwvala’s edtech company, and rebranded as upGrad Campus.
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