According to a report by Praxis Global Alliance (PGA) Labs
and Knowledge Capital, between 2014 and 2020, investors pumped in $1.4 billion
into D2C brands, of which 54% went into the beauty and fashion segment. This
trend continued into 2021 as well. Wipro Ventures and Amazon invested $71
million in MyGlamm in July 2021, while in March ChrysCapital put $50 million
into Wow Skin Science and Sequoia Capital India led a $45 million round in
Purplle.
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