BigBasket will launch express deliveries, a segment the online grocery platform has previously experimented with but pulled back from, cofounders Hari Menon and Vipul Parekh said.
Over the next two-three months BigBasket, where Tata Digital acquired a majority stake recently, plans to introduce the quick-delivery service, a category which is hotting up with well-capitalised companies like SoftBank Vision Fund backed-Swiggy investing heavily into it.
In the first interview since Tata Digital’s $1.2 billion investment in BigBasket, the cofounders said that the company would offer elements of omnichannel and options of native languages on the platform as it closes in on the launch of express delivery. “We have learned from the past to build this vertical…and will now launch it under the Tata umbrella,” Menon said.