The
digitally native brands market in India is experiencing significant growth and
is expected to reach a value of US$ 61.3 billion by the fiscal year 2027. This
market refers to companies that have primarily launched and established
themselves in the digital space, using e-commerce platforms and social media to
reach customers.
In
addition to the digitally native brands, the Direct-to-Consumer (DTC) market
for both traditional and digitally native brands is also growing rapidly. The
DTC market includes companies that sell directly to customers, bypassing
traditional retail channels. This market is expected to reach US$ 22 billion by
the fiscal year 2027.
The
growth of these markets is being driven by several factors, including the
increasing use of smartphones and the internet, rising disposable incomes, and
a growing preference for convenient and personalized shopping experiences.
These trends have made it easier for digitally native brands and DTC companies
to reach and engage with customers, creating new opportunities for growth and
innovation.
This
report in association with IAMAI provides a detailed analysis of the evolving
sector and explores the key trends, challenges, and opportunities in the
digitally native brands market, providing valuable insights for businesses and
investors looking to capitalize on this growing sector.