The
huge opportunity presented by short-form video content in India is the
inspiration behind this publication intended for various industry stakeholders.
Our endeavor with the report Era of Live Commerce is to underline key user
behavior, share 1Lattice perspectives on the outlook and highlight the future
trajectory of Indian short video space. The report highlights the following key
points-
- Live
commerce is a form of e-commerce where sellers promote and sell their products
through live streaming videos on digital platforms.
- Live
commerce is gaining popularity in India due to the increasing use of
smartphones and the availability of affordable high-speed internet.
- Live
commerce enables sellers to engage with customers in real-time, build brand
awareness, and increase sales.
- The
report analyzes the current state of live commerce in India, including its
market size, growth prospects, and major players.
- It
identifies key trends in the Indian live commerce market, such as the use of
influencers and celebrities to promote products and the integration of
artificial intelligence and machine learning in live commerce platforms.
- The
report discusses the challenges and opportunities in the Indian live commerce
market, such as the need for reliable logistics and supply chain infrastructure
and the potential for live commerce to reach customers in Tier 2 and Tier 3
cities.
- The
report suggests strategies for market players to capitalize on the
opportunities in the Indian live commerce market, such as developing
partnerships with influencers and celebrities, investing in technology to
enhance the live commerce experience, and expanding logistics and supply chain
capabilities.