This edition of newsletter marks a spotlight on the growing prominence of patient engagement solutions in healthcare. Tools such as patient portals are increasingly empowering individuals to take charge of their health by offering access to medical records, appointment scheduling with reminders, and medication tracking. Additionally, telehealth platforms now enable remote consultations, while patient education resources support a better understanding of disease progression and treatment plans.

 Patient engagement solutions are revolutionizing the healthcare experience by delivering improved patient outcomes, enhanced satisfaction, cost reduction, and streamlined delivery. Beyond clinical interactions, they also facilitate participation in support groups, online therapy, guided meditation, and emotional wellness programs

In 2024, the global market for patient engagement solutions was valued at USD 20.05 billion, projected to grow at a CAGR of 10.6%, reaching USD 37.5 billion by 2030. The Indian market is also witnessing robust expansion, from USD 0.4 billion in 2024 to an estimated USD 0.9 billion by 2030, growing at a CAGR of 15.2%. These numbers underscore the increasing demand and acceptance of digital health solutions in India.

The market drivers for patient engagement solutions include a patient-centric approach, increasing involvement, and acceptance of digital health and technological advancements. Details are mentioned below:

• An increasing trend has been observed in patients seeking personalized healthcare experiences that cater to their individual needs and preferences

• Patient engagement solutions provide a digital platform to maintain and track all health records and plan a better healthcare approach

• The proliferation of mobile health apps, wearable devices, and telehealth platforms is enabling patients to actively manage their health and engage more effectively with their healthcare providers

• Patient-engaging apps like Pharmeasy or Practo provide platforms to book lab tests and order medications online. This makes it easy for patients to keep a record of previous tests and medication history

• Mobile applications also offer telehealth benefits, AI support for enhanced integration, and data analytics for enhanced interpretation

With these increasing drivers, the market is also observing trends of AI adaptation, acceptance of remote patient monitoring systems, and availability of patient-specific solutions. With these advancements, healthcare is easily accessible and more relatable to patients

• AI-powered tools like chatbots, predictive analytics, and virtual assistants are improving patient communication, automating scheduling, and providing tailored health advice

• Remote patient monitoring devices and platforms enable healthcare providers to track patients' health status and provide timely interventions

• Tailored healthcare interventions to individual patient needs and preferences can lead to improved health outcomes and increased patient satisfaction

Apart from all these advancements, data security and privacy concerns, lack of awareness in remote locations, and less adoption among the masses are the low-hanging fruit

Investments are being made in patient engagement solutions, as in January 2025, Innovaccer Inc. has raised $275 million in a Series F funding round. Innovaccer is a healthcare technology company that provides a platform for data activation and analytics in value-based care, helping healthcare organizations unify patient data across systems and improve clinical, financial, operational, and experiential outcomes. In October 2024, Even Healthcare secured $30 million in a series A funding round. Even Healthcare offers a managed care plan focusing on prevention and wellness, providing members with unlimited consultations, free diagnostic tests, and optional cashless health insurance, aiming to keep people healthy and out of hospitals.