Loading...
B2C ecommerce
Help B2C e-commerce customers benchmark product assortment and price, as well as understand customer preferences & behavior
What we do
- What are the various product categories? How large are they?
- What is the range of products offered by various categories?
- How are the categories growing? Which are the fast-growing categories?
- How are categories evolving? Product, competition, customer perspective
- What are the relevant drivers and inhibitors shaping growth?
- What are the adjacencies for the categories?
- What is the typical profile of a buyer? Demographics: Age, Gender, Occupation, Education, Income, location etc., Psychographics: Personality, Values, Attitude, Interest, Lifestyle etc., Others - First time owner, repeat buyer, fleet owner etc.
- What are the key customer segments that the brand can serve?
- What are the key purchase criteria of different customer segments?
- How can the brand extend its reach to new and emerging customer segments?
- How can the offering be customized to serve different customer segment needs?
- What capabilities does the brand need to develop to improve customer retention, repeat purchases and expand reach?
- Are there any risks / opportunity costs associated with
prioritizing one customer segment over another?
- What is the TAM, SAM, SOM of the market?
- How has the market evolved over the years?
- What are the most important trends shaping the market?
- How is the market likely to grow going forward?
- What are the various segments within the market?
- What is the competitive intensity of the market?
- What are the adjacent opportunities / threats to the market?
- How does customer NPS for target compare to that of competition?
- What are the drivers of promotion / detraction?
- What is the current seller / partner NPS for a target brand?
- What is the level of satisfaction and loyalty for the seller towards a brand?
- What are the key levers to drive customer NPS?
- What is the current customer NPS for a target brand?
- What is the potential for a transformation to an omnichannel / 020?
- How important, feasible and profitable is the transformation?
- What are the key elements for a successful transformation plan?
- What are the opportunities for partnerships and acquisitions?
- What are the key capabilities required for a successful implementation?
- How will the processes and organizational functions
transform?
- What is the price positioning w.r.t. competition of a product in the market?
- Which products are directly competing with them in the market? Who are the peripheral / indirect competitors?
- Does the price positioning resonate with targeted customer segments?
- How does the target compare w.r.t. competition in discounting and promotional schemes?
- What is the margin for commanding premium?
- What is the relation between the features of the product and the price range?
- How do customer segments and behaviors vary with the price?
- How does the competitive landscape of a market look like?
- Who are the major / emerging players in the market?
- What is the value proposition of various players?
- What is the customer NPS? What are customers saying about the players?
- What is the competitive differentiation and growth strategy of the players?
- How do players compare on critical factors like unit economics?
- What is the likelihood of the success of players? Who will emerge as a winner?
- What is the user feedback on various touchpoints like app, web, pick-up store, delivery, etc.?
- What are the key areas of improvement related to touchpoints?
- What are the underlying nuances by product, customer type, etc.?
- What is the role of social media in the user buying / discovery journey?
- What is the customer readiness for a change in sales format or a change in UX?
- Based on the overall understanding, how can the target improve UX and drive better?
- Which ecommerce websites are the customers aware of?
- Which products / categories do they prefer purchasing online and why?
- What are the drivers / barriers to purchase online for above?
- How frequently do they purchase online?
- How do they rate their purchase experience on various websites?
- What are the key elements to provide a comprehensive user experience?
- What is the perceived customer perception of a brand?
- What are customers saying about the brand among friends, on social media, etc.?
- What do customers care about the most while considering a brand?
- What is the relevant positive and negative feedback from customers?
- How important is customer recommendation/feedback for the performance of the brand?
- What are customers saying about the competition?
Category trends
- What are the various product categories? How large are they?
- What is the range of products offered by various categories?
- How are the categories growing? Which are the fast-growing categories?
- How are categories evolving? Product, competition, customer perspective
- What are the relevant drivers and inhibitors shaping growth?
- What are the adjacencies for the categories?
Connect with our experts
Why 1Lattice?
Tech Enabled
Quality of Insights
Reliability of Outcomes
