market research agencies in mumbai

What We Do

  • Target population assessment
  • Sector scan
  • Rapid due diligence
  • Pre-investment research
  • Cost estimation
  • Impact assessment
  • Beneficiary experience tracking
  • Beneficiary engagement practices
  • Mapping outcomes to fund disbursement
  • Developing SOPs
  • Initiative potential assessment
  • Gap assessment
  • CSI index setup
  • Conflict mapping for stakeholders
  • Outcome establishment for initiatives
  • Concept validation
  • Fund-raising dossiers / strategy
  • ESG standards formulation
  • Innovative finance

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Related Case Studies

Empowering CSR arm of a FMCG company to identify viable solutions to combat COVID-19

Empowering CSR arm of a FMCG company to identify viable solutions to combat COVID-19

Objective

  • Client wanted to short-list and support entrepreneurs with innovative and scalable ideas around medical devices manufacturing for better health management of COVID-19 pandemic

Methodology

  • Screened 1,600+ applications / prototypes basis several factors such as product development, team experience, regulatory approvals, etc. 
  • Conducted in-depth feasibility assessment on parameters such as cost competitiveness and access to raw material, manufacturing, and distribution
  • Technical experts further evaluated these applications on functional specifications, product viability, compliance with regulatory guidelines etc.

Impact / Outcome

  • Assisted the organization in analysing relevant information to take an informed decision; 8 prototypes were short-listed and were granted monetary support post detailed diligence
Enabling a philanthropic fund house to improve farming outcomes for marginalized farmers

Enabling a philanthropic fund house to improve farming outcomes for marginalized farmers

Objective

  • Client wanted to understand the internet usage behavior under-privileged farmers for discovering farming practices / support and online purchase pattern 
  • Client wanted to increase digital channel awareness / adoption for these farmers to take well-informed farming decisions by leveraging online channels 

Methodology 

  • Conducted in-depth interviews with 20+ farmers across 10 districts in the states of Gujarat & Maharashtra to discover their key needs and pain-points in the procurement process  
  • Understood their internet usage patterns, frequently used portals, and online purchase history 
  • Evaluated farmer inclination towards various formal and informal digital channels, their motivation, and fears (operational, financial) while using technology-driven solutions 
  • Mapped farmer journey initiating from need realization to usage of various channels (offline, online) for information discovery, to ultimately making the purchase decision 

Impact

  • Helped client identify key process interventions required and design awareness / outreach campaigns to maximize technology adoption among under-privileged farmers while procuring farming goods (raw materials, etc.) 
Sector scan to identify companies improving financial outcomes for the under-privileged

Sector scan to identify companies improving financial outcomes for the under-privileged

Objective

  • Client wanted to identify and invest in companies using innovative-financial products to improve financial well-being of the under-privileged communities  

Methodology

  • Conducted detailed research and short-listed 14 companies / prototypes with innovative, technology-driven financial solutions designed to improve adoption / financial literacy  
  • Evaluated shortlisted companies on parameters relevant for the community, such as access to easy credit lines, ease of usage, financial information provided, etc. 
  • Further analysed these companies on several factors such as product development, team experience, regulatory approvals, real societal impact, etc. 

Impact

  • Designed a framework for the client to understand the attractiveness of the short-listed companies and provided a set of relevant parameters to identify the financial impact created by these companies among the under-privileged population 
 Assessing ESG compliance and performance for an impact investing fund’s portfolio companies

Assessing ESG compliance and performance for an impact investing fund’s portfolio companies

Objective

  • Client wanted to understand the ESG compliance and initiative taken by their four portfolio companies to mitigate the ESG risks 
  • Identify and understand the social impact created by these companies as a result of their operations 

Methodology

  • Conducted detailed research and study about the portfolio companies’ business model and their customers via discussions with fund managers, founders, and their customers – 30+ stakeholder interviews 
  • Identified, short-listed, and weighted relevant ESG mitigation parameters basis each company’s area of operations and impact 
  • Evaluated the portfolio companies on each of the identified parameters to arrive at the ‘ESG compliance score’ of each company by analysing relevant metrics such as presence of environment policy, community benefit initiatives and governance initiatives 

Impact

  • Enabled the impact investing fund to develop an understanding of the ESG compliance of its’ portfolio companies and the social impact created by them 
Channel strategy for a skilling and staffing firm to expand services in livelihood enhancement

Channel strategy for a skilling and staffing firm to expand services in livelihood enhancement

Objective

  • Client wanted to increase their social impact outreach through multiple channels and become a leading livelihood enabler for the communities it operates in 

Methodology

  • Identified key needs of the target community through 50+ stakeholder interviews and survey  
  • Shortlisted value chains & opportunities to be prioritized for solving the key pain points of candidates and corporates basis relevant parameters such as direct impact on livelihood, employment opportunities, etc. 
  • Detailed out the top 4 action items across different channel tracks along with their implementation plan to steadily increase the skilling and training programs for the under-privileged community as outlined in their key needs 

Impact / Outcome

  • Enabled the client to scale and deliver training / skilling programs in the relevant communities and improve livelihood opportunities for the marginalized community 
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