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Related Case Studies

Enhancing means to livelihood opportunities for Anganwadi Workers in Rural

Enhancing means to livelihood opportunities for Anganwadi Workers in Rural

Objective

  • Client wanted to understand opportunity landscape for anganwadi workers who are already engaged in ICDS program

Methodology

  • Understood and benchmarked anganwadi workers effort, incentives under each program
  • Identified key pain points and mapped opportunities, skill orientation, and bandwidth
  • Conducted primary conversations with to understand their comfort with technology adoption and key challenges faced
  • Conducted brief industry, job market requirements for mapping relevant opportunities

Impact / Outcome

  • Helped the client identify key initiatives and programs in each sectoral to engage anganwadi workers to increase their incentives and opportunities
Increasing technology adoption in intra-city bus ecosystem to optimize travel times for commuters

Increasing technology adoption in intra-city bus ecosystem to optimize travel times for commuters

Objective

  • Client wanted to understand scope of technology adoption in bus commute for passengers and help commuters in journey planning and transiting

Methodology

  • Understood and benchmarked various processes in the bus transport ecosystem, and features provided across transit and bus aggregator application
  • Identified key pain points and mapped service usage journey for commuters via in-depth conversations and developed detailed journey maps of commuters along different routes
  • Conducted primary conversations with bus operators to understand their comfort with technology adoption and key challenges faced in day-to-day operations

Impact / Outcome

  • Helped the client identify key touchpoints to automate and setup commute processes and provided a framework to integrate route planning algorithm with existing bus routes to optimize commute times for travellers
Promote availability and reach of easy credit lines for MSMEs

Promote availability and reach of easy credit lines for MSMEs

Objective

  • Client wanted to understand the current credit infrastructure for MSMEs and available options
  • Client also wanted to improve the availability of financial help for MSMEs and develop new products basis existing gaps

Methodology

  • Conducted on-ground research (30 IDIs) to develop in-depth understanding of the current credit infrastructure for MSMEs and the availability / adoption of available credit options
  • Understood key pain-points and unmet needs of MSMEs from available credit options / banking facilities
  • Mapped key MSME touchpoints in evaluating and selecting a particular financing option for their business and various offline / online influencers in the selection process

Impact / Outcome

  • Developed a framework and customer journey for the client to understand MSMEs credit infrastructure and identified parameters relevant for MSMEs while evaluating credit options
Promote use of clean drinking water

Promote use of clean drinking water

Objective

  • Client wanted to understand the current usage of clean drinking water plants installed by them in Indian rural region
  • Client also wanted to improve the effectiveness of the program and find new products basis existing gaps

Methodology

  • Conducted on-ground research (30 IDIs) to develop in-depth understanding of the current water plant usage and the availability / adoption of other options
  • Understood key pain-points leading to low usage along with important use cases and customer personas using them basis frequency of use

Impact

  • Developed a framework and customer journey for the client to understand the overall usage of the clean drinking water plants and its alternatives
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