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Relevant Case Studies

Benchmark service offerings provided by different technology companies in cloud
Mapping the vendor onboarding process and parameterizing the vendor selection process for oil company
Process mapping across bike-based platforms
Mapping the vendor onboarding process and parameterizing the vendor selection process
Market potential assessment for a metal fabrication aggregator
Due diligence on a small equipment manufacturer in the capital goods segment

Benchmark service offerings provided by different technology companies in cloud

Objective

A global IT company wanted to understand competitive positioning of its cloud-based services

Methodology

Secondary research to understand the cloud services offered by technology companies to Indian buyers
Conducted in-depth buyer interviews (N = 50) across different sizes of customers of cloud services to benchmark quality and scope of service offerings, including user experience and key differentiating value propositions
Conducted competitor in-depth interviews (N = 5) to benchmark sales process and conversion, and cost of providing services
Conversed with (N = 5) industry experts (in-depth interviews) to understand the changing customer needs in cloud services

Impact / Outcome

Helped client understand positioning of its cloud service in the market and make necessary changes in the offering to become the market leader

Let's talk market research technology

Mapping the vendor onboarding process and parameterizing the vendor selection process for oil company

Objective

An Oil manufacturer wanted to stream-line its vendor on-boarding process and wanted to parameterize the vendor selection for each raw material

Methodology

Conducted in-depth interview with multiple stakeholders (N = 10) and in-depth interview the current vendor base (N = 30) to understand the current vendor onboarding process
Conducted interviews with industry experts (N = 5) to understand the best practices for onboarding vendors
Created dashboard for mapping vendor onboarding process helping visualize step by step progress for vendor onboarding

Impact / Outcome

Client revamped the vendor onboarding process and streamlined the onboarding process reducing the number of touchpoints required for vendor

Let's talk market research technology

Process mapping across bike-based platforms

Objective

Client was looking to understand the process flow of various bike-based platforms (bike-taxis, last mile delivery, etc)
Client also wanted to understand the costs / incentives / earning models in each platform along with comparison in terms of market potential

Methodology

Conducted in-depth interviews (N = 40) with bike-based operators to understand the various options and moats of bike-based gig jobs
Conducted in-depth interviews (N = 5) with industry experts to understand the platform side perspective on bike-based gig jobs
Mapped entire process flow for each bike-based platform in detailed steps along with positives and pain points
Combed through regulatory data to understand regulatory landscape suitability for each bike-based gig job

Impact / Outcome

Client clearly understood process flow for each bike-based profession along with economics and market potential

Let's talk market research technology

Mapping the vendor onboarding process and parameterizing the vendor selection process

Objective

A mid-sized machinery tools manufacturer wanted to stream-line its vendor on-boarding process and wanted to parameterize the vendor selection for each raw material. Client also wanted to create a dashboard for the same.

Methodology

Conducted in-depth interview with multiple stakeholders (N=10) and in-depth interview the current vendor base (N=30) to understand the current vendor onboarding process
Conducted interviews with industry experts (N=5) to understand the best practices for onboarding vendors
Created dashboard for mapping vendor onboarding process helping visualize step by step progress for vendor onboarding

Impact / Outcome

Client revamped the vendor onboarding process and streamlined the onboarding process reducing the number of touchpoints required for vendor.

Let's talk market research technology

Market potential assessment for a metal fabrication aggregator

Objective

An Indian based metal fabrication aggregator wanted to expand internationally and conduct a deep dive study in terms of primary and secondary research for assessing the market in terms of fragmentation, regulations for launching in the country, taxation policies, etc.

Methodology

Extensive study was conducted on the shortlisted counties through secondary and primary research with the industry experts of the country.
More minute details in terms of the fulfilment cycle of the projects, sourcing, payment terms, pain points of different relevant stakeholders and others were presented in detail which could impact the decision of the investments.
Primary interactions with key players in shortlisted countries were undertaken to understand on ground realities (N=15)
Unit economics of relevant stakeholders was also estimated based on the discussions for better market understanding.

Impact / Outcome

Helped the client to identify a market of USD ~ 5.0B for steel fabrication products after incorporating the inputs from the market along with the existing pain points which helped them to understand their value addition for the market.

Let's talk market research technology

Due diligence on a small equipment manufacturer in the capital goods segment

Objective

The client wished to quickly understand the demand side and supply side dynamics for the sector and the manufacturer.

Methodology

Conducted an in-depth study on the different stakeholders (N=15) with a focus on identifying demand side issues and key pain points associated with end customers
Conducted in-depth interviews (N=25) with competitors and industry professionals (N=10) to understand issues on supply side.
Identified areas of differentiation in terms of the business and operating models, with a deep understanding on areas that can be targeted for tapping higher demand.