Product Used: Med1Q

Context:

A global MedTech leader wanted to map all 100+ bedded private hospitals across India along with the following details:

• No. of critical care beds

• No. of operation theatres

• Type of establishment – Standalone, Charitable trust, Medical College, National / Regional Chain

Methodology:

• In-depth secondary research (Hospital websites, Practo, Bajaj Finserv, District websites, Ayushman Bharat data, TPA lists) was conducted to map all 100+ bedded private hospitals across India

Impact/Outcome:

• Mapped 2,551 100+ bedded private hospitals across India

• Medium (100-250 beds) and large (>250 beds) hospitals, their critical care beds and operation theatres across different states, type of establishments and city tier

Let's talk

Product Used: Med1Q

Context:

A US-based neuro solutions company wanted to understand the following 

• Market segmentation for neurosurgical implants in India, Market sizing of the cranial implant segment
• Investment segregation between the large private and public market. Key areas of investment in the sector and investment required to be at par with existing players in the segment
• Buying behavior by each market segment and decision-making process while purchasing products, KPCs & influencers, pain points faced and growth drivers and barriers in the segment

Methodology:

• Comprehensive secondary research was done to find key information of the medical devices industry in India, and to assess the investment landscape of the neuro cranial market segment
• Exhaustive secondary research was done to give more insights on healthcare infrastructure in India, with a focus on hospitals with neurosurgery
• Financial modelling was done to give the estimation of market size by volume and value
• Primary interviews with neurosurgeons (N=10) was done to understand the buying behavior and gain more insights on the decision-making process and the key personnel involved

Impact/Outcome:

• The client was able to determine the size of the total addressable market and the serviceable addressable market
• Successfully provided a comprehensive price comparison of top players in the segment and analyzed the investment landscape
• Successfully provided the market segmentation by volume and value and also gathered in-dept data on the healthcare infrastructure, providing a solid foundation for understanding market dynamics. Client was able to understand the factors affecting the growth of the market

Let's talk

Product Used: Med1Q

Context:

A leading med-tech company wanted to understand:

• The availability of medium & large hospitals in 28 major cities of India
• Infrastructure of these facilities in terms of bed count, OT count, advanced medical technology such as diagnostic radiology, MRI, radiation therapy and nuclear medicine
• No. of surgeons and surgical volume across key specialties in these hospital
• Oncology specialized hospitals with comprehensive oncology services of surgical, medical and radiation

Methodology:

• Medium & large hospitals in 28 major cities were identified based on extensive secondary research.
• Hospital websites, Practo, Lybrate, PA, Justdial, AHPI, NMC, NCG, MOHFW, CGHS, ESIC, state government DHS & DME, media reports, patient reviews, AERB database, 1Lattice knowledge base on the surgical market were checked to find the infrastructure details, no. of specialties and surgeons in those hospitals.
• Statistical modeling to estimate the no. of surgeries happening in those hospitals using infrastructure details and surgeon count based on inputs from (N=160) primary conversations with hospital administration and operations staff.

Impact/Outcome:

The client was able to determine:

• The top hospitals in the major 28 cities having advanced medical technology like LINAC, digital x-ray, PET-CT, Digital mammography etc.
• The top hospitals performing high volume of surgical procedures across key specialties in major 28 cities
• No. of surgeons and specialties available in the hospitals

Let's talk