Sales
Force Effectiveness (SFE) refers to the ability of a pharmaceutical company to
maximize its sales team's performance and achieve optimal results. It
encompasses various elements, including training, motivation, technology
adoption, and market segmentation.
Data-backed
insights form the foundation for enhancing sales operation efficiency, giving a
competitive edge that can increase market share and profitability. Benchmarking
helps set achievable sales goals, achieve cost savings, and shorten sales
cycles, ultimately resulting in increased profitability and customer
satisfaction.
1Lattice
works with a comprehensive methodology for evaluating the pharmaceutical
salesforce effectiveness benchmarking.
Research
conducted by 1Lattice to assess sales force effectiveness through extensive
primary research by conducting interviews with various doctors, chemists, and
stockists
In
addition to metros and Tier-1 cities we also have expertise in covering small
towns and rural markets.