In the fast-paced world of business, staying ahead of the curve is essential for success. Doing this requires a thorough understanding of your product, target market, and overall brand perception.
In an era where consumer choices are abundant and attention spans are fleeting, maintaining, and growing your brand’s presence is more crucial than ever. Brand360 or Brand Track serves as a key to unlocking a deeper understanding of your brand’s impact.
In this newsletter, we highlight how a Brand Track can give you actionable insights to take your business to the next level. We also showcase 1Lattice’s methodology and output for a comprehensive Brand Track.
Each of the 5 elements provides valuable inputs into growth strategy curation. Brand awareness helps identify opportunities to enhance visibility and build a lasting impression. Preferences and usage help understand what drives consumer choices and uncover elements that resonate most with the audience. Purchase intent helps understand the likelihood of conversion, this data can be used to refine marketing and product strategies. Feedback and NPS are tools to measure and foster brand loyalty.
At 1Lattice we do 30-40 Brand track studies a year, encompassing a wide range of industries like Beauty and Personal Care, Consumer Electronics, Mother and Baby care, Food and Grocery, etc.
One such study has been highlighted below:
Illustrative outputs:
When it comes to assessing your brand's salience, objectivity is key. Conducting a brand track study through a third-party lens ensures that the evaluation remains unbiased and impartial. By entrusting an independent entity like 1Lattice, you receive a thorough and honest examination of your brand's standing in the market.
Third-party validation adds a layer of credibility to the insights gathered. It removes any potential bias that might arise from an internal assessment, offering you a clear, unfiltered perspective on how your brand is perceived by the broader audience.
If you want to unlock your brand’s potential, we would be happy to help you. Please reach out to our Consumer and Retail team, we would love to hear from you!