The
fashion industry is constantly changing and evolving. The growth in the fashion
industry is being driven by a rise in disposable incomes, the increasing demand
for affordable luxury, and a growing interest in fashion among younger
consumers.
According
to a recent report by fashion industry analysts at WGSN, "sustainable and
ethical fashion is expected to continue its rise in popularity in India, with
consumers becoming increasingly conscious of the impact their fashion choices
have on the environment and communities”.
Brands
that prioritize sustainability and transparency in their supply chain will
likely see a strong response from consumers.
With
the rise of social media, fashion weeks are no longer just for industry
insiders but are now accessible to a global audience. As a result, fashion
brands are leveraging these events to showcase their latest collections and
create buzz around their brand.
Fashion
weeks and social media marketing have become integral components of the fashion
industry, and we believe that they will continue to dominate the industry in
the coming years.
Personalization
and customization are also expected to be key drivers in the fashion industry
in India. Consumers are seeking unique and one-of-a-kind pieces that reflect
their individual styles and preferences.
We
are excited to share with you some of the latest fashion apparel consumer
trends in India for 2023
