The findings paint a clear picture of today's Indian investor:
• 42% of non-investors cite "lack of understanding" as their biggest barrier
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• 45% of young investors now prioritize stocks over traditional assets
• Despite interest in equities, 41% of prospective investors opt for bank deposits
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• Only 23% of women surveyed feel highly knowledgeable about the market, despite 63% having received some financial education
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These numbers tell a consistent story: India's investment revolution has solved the access problem but not the guidance & trust problem.
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