In the last few years, many D2C brands across categories have mushroomed in — all vying for customer eyeballs. Over 600 new brands have zoomed into the Indian market since 2016 into Indian shopping carts if not shelves, as per 1Lattice. Even after the funding winter set in, the sector was able to raise over $900 million in 2023 — showing the interest of VCs to fund new-age brands.
"On an average, only seven or eight out of 10 D2C brands will survive. And those who will, shall continue to grow — even with a slower growth rate," says Amar Choudhary, chief executive officer of intelligence and insights at 1Lattice.
Read the full story here.