In
2020, the pandemic struck just before peak summer and purchase volumes in the
non-alcoholic beverages category declined 25 percent between April and
September, according to Kantar. However, there was a recovery of 26 percent in
April-May last year, as per Kantar, and after this brief lull, the market is
set to grow again. According to Purnendu Kumar, senior director of PGA Labs, a
business research firm, the overall market for packaged juices is expected to
expand at a compounded annual growth rate of 16 percent by 2025.
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