The next wave of retail: interpreting the evolving landscape of digitally native brands

The digitally native brands market in India is experiencing significant growth and is expected to reach a value of US$ 61.3 billion by the fiscal year 2027. This market refers to companies that have primarily launched and established themselves in the digital space, using e-commerce platforms and social media to reach customers.

In addition to the digitally native brands, the Direct-to-Consumer (DTC) market for both traditional and digitally native brands is also growing rapidly. The DTC market includes companies that sell directly to customers, bypassing traditional retail channels. This market is expected to reach US$ 22 billion by the fiscal year 2027.

The growth of these markets is being driven by several factors, including the increasing use of smartphones and the internet, rising disposable incomes, and a growing preference for convenient and personalized shopping experiences. These trends have made it easier for digitally native brands and DTC companies to reach and engage with customers, creating new opportunities for growth and innovation.

This report in association with IAMAI provides a detailed analysis of the evolving sector and explores the key trends, challenges, and opportunities in the digitally native brands market, providing valuable insights for businesses and investors looking to capitalize on this growing sector.